Why Why is the Word of the Year

Why is word of the year a thing?

Is this some kind of invasion? Why?

Why must I be inundated with words of the year?

I know what you’re thinking. Nelson, put down that haterade. You’re missing the boat, the “it” zeitgeist.

To which I reply: why don’t you get off my lawn?

Back in my day, I didn’t see word of the year crap.